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Axis survey finds security buying decisions moving into the IT department
1 Mar 2006
Market research conducted by Agility PR on behalf of IP-surveillance market leader Axis Communications at International IP Security Exhibition & Conference (IIPSEC 2006) in January, showed a continued trend for physical security buying decisions to move into the hands of the IT director and his team. 40% of respondents now believe this is the case up from 28% a year ago.
Other key findings from the survey were:
- A third of respondents (32%) think that security managers used to be more involved in the buying decision than they are today
- Nearly two thirds of IIPSEC visitors (62%) saw remote monitoring via the internet as the key benefit of moving to IP-Surveillance, rising from 44% a year ago
- The second most significant driver for adoption of IP-Surveillance for over a quarter of attendees (26%) was ‘the use of existing network and computer infrastructure’
- Lack of knowledge and skills amongst the security installer community was seen as the key obstacle to adoption of IP-Surveillance by 36% of IIPSEC visitors, 26% of whom were traditional CCTV distributors and installers
- Nearly a third (32%) believe ‘Integration of physical security applications using IP’ (i.e. access control and building management systems with network cameras) is the most significant technical development driving the adoption of IP-Surveillance this year
- A quarter (24%) believe that improvement in the quality and output of network cameras and other IP-Surveillance technologies is the key technical driver in the market.
Respondents that were planning to deploy security systems during 2006 sited video surveillance as the largest area of focus with 29% planning to install this technology this year. The next most important area for purchase and installation appears to be alarm monitoring & management which will be installed by 22% this year. A smaller but already significant minority (16%) plan to install Intelligent Video applications this year. This figure is set to rise to 19% in 2007, according to responses.
It seems the job of educating the market is never done. Respondents were keenest for Axis and other IP-Surveillance vendors to continue to devote resources to educating the market about the benefits of IP-Surveillance (68% put this as the first or second most important element of support that Axis needs to continue to offer).
IT resellers specifically wanted Axis to continue its commitment to education via its Training Academy (34% voted this the single most valuable resource Axis could provide). End user education and ‘A strong Application Developer Partner programme’ ran a close second and third respectively as resources that IT resellers most valued from vendors.
The education sector along with the central & local government sector generally are considered early adopters of IP-Surveillance – 26% voted for each of these. Transport came third with 22% of the vote.
Steve Gorski, managing director of Axis Communications (UK) Limited, commented:
“This year’s Axis IP-Surveillance trends survey illustrates the positive trend towards more widespread adoption of IP-Surveillance. Technology developments like the near total availability of broadband; and the convergence of different types of physical surveillance systems via the network; are having a real impact on demand. However what is also clear is that we need to continue to educate the market about the benefits of the new technology and support our integrators and software developers effectively.”
The findings are based on written questionnaires completed by 100 randomly selected IIPSEC 2006 visitors on 24th January 2006. 26% of the sample were CCTV installers or distributors, 18% were IT resellers/integrators/distributors, 18% were vendors/ manufacturers, 12% were end users, 4% were software developers, 10% consultants/specifiers, and 12% were other suppliers to the industry including the media, industry analysts and training providers.
Axis Communications
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